The fervor that enveloped India during its recent federal election has subsided, but there are valuable lessons for those of us monitoring the rise of AI-generated misinformation. The nexus between misleading information or false information and societal unrest will take centre stage amid elections in several major economies in the next two years, as outlined in the World Economic Forum’s Global Risks Report 2024.
The Deepfakes Analysis Unit (DAU) – set up under the aegis of the Misinformation Combat Alliance – is a unique resource that engages with the public in India through a WhatsApp tipline. It allows users to share misleading or harmful audio and video content suspected to have been generated by artificial intelligence, in whole or in part.
The project was launched in March 2024, less than a month before the first phase of polling for the Indian election. Since then, the tipline has received and reviewed hundreds of unique audio and video files, excluding images. Videos form the bulk of the content we've received, and the use of generative AI has been detected in varying degrees.
You can read the rest of the article on the World Economic Forum's website where it appeared on Aug. 6, 2024.
