A video/audio created using artificial intelligence that depicts an event, a person, or an interaction between people that never actually occurred or that alters the reality, which may or may not mislead people.

Manipulations made in video/audio using simple editing software or sophisticated technology (A.I.) to create a false or potentially misleading narrative. Examples of this type of manipulation could  include altered/edited videos that are created to add/remove important context, images, and videos that are wrongly labeled.

A deepfake refers to any synthetic media that  includes fictional creations about a living or dead person, or a non-existent person, for example,  a political party worker who doesn’t exist. Some common examples of deepfakes include swapping the face of a person (dead or alive), or cloning their audio to an extent where the generated content shows them doing something they didn’t do or saying something they didn’t say.

A cheapfake refers to a video/audio that has been created or manipulated using relatively less sophisticated technology like Photoshop or simple editing software, however, in some cases the production of that piece of media could involve limited use of A.I. This includes slowing down, speeding up, reassembling, re-contextualising, and editing footage to create a false or a potentially false narrative; such techniques are also used to create content that is satire or parody.